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Our Team


Sue Arroyo
CEO & Publisher

Sue Arroyo is the founder and Publisher of CamCat Books, the first imprint of CamCat Publishing. A visionary propelled by determination, she built CamCat at the intersection of emerging technology and authorial passion. She lives with two “ferocious” guard dogs and is tolerated by her grand-cat Gandalf the Gray.


Helga Schier
Editorial Director

Helga has been in publishing for over 30 years, serving as editor, writer or translator at various publishing houses and as an independent consultant. When she’s not on the phone advising an author or curled up with a good book, she can be found jogging along the beach with her dog (a mutt), sipping coffee with friends or a glass of champagne with her husband. Helga lives in Southern California with said husband, two sons, three cats (yes, three) and that mutt.


Cassandra Farrin
Production Director

Cassandra is the Production Editor for CamCat Publishing. A US-UK Fulbright scholar, she taught college-level courses on religion, culture, and philosophy before entering the world of publishing. Ten years later, she still loves being up to her elbows in the mechanics of crafting beautiful, professional books. Her own writing was short-listed for the 2018 Bath Children’s Novel Award, with poetry and essays published in Frontier PoetryCirqueconcīs, and elsewhere. She lives in Idaho with her twin sister, two children, and four rambunctious cats.


Laura Wooffitt
Sales & Marketing Manager

Laura is the Sales & Marketing Manager at CamCat. She holds an MFA in Creative Writing Fiction from Eastern Kentucky University and has been in publishing for over five years in various capacities including reading author submissions for literary agents, managing book metadata, selling to Barnes & Noble, managing marketing and trade shows, and assisting with publicity campaigns. She enjoys arts and crafts like watercolor and knitting/crochet and loves to read fantasy novels and thrillers. She lives in Cincinnati with her husband and two rescue dogs.


Maryann Appel
Artistic Coordinator

Maryann is the Artistic Coordinator at CamCat Books. She has over twenty-five years experience as a Graphic Designer, creating and producing designs for book covers and interior pages as well as a wide variety of promotional materials (print and digital). Maryann is an avid endurance bicyclist, enjoys traveling, and reading and writing. She lives in Ohio with her husband.


Bill Lehto
Business Manager

Bill is the Business Manager at CamCat Publishing. He has worked in book publishing for over fifteen years and before that was a bookstore manager. Bill is an avid reader of various genres, always on the hunt for a great read. He grew up in the California Bay Area but now lives on the frozen tundra of Minnesota. Bill is the human caretaker of CamCat’s mascot kittens, Hildegard and Elwood.


Gabe Schier
Social Media Manager

Gabriel is the Social Media Manager as CamCat Books, where he wrangles social media content across various platforms including Instagram, Twitter, and Facebook. In his spare time, he is active in competitive distributed computing projects (it’s a thing, really…).


Bridget McFadden
Assistant Editor

Bridget has always loved reading and writing, so she decided to make a career of it. She received her MA in Publishing from Rosemont College in May 2019. Shortly after, Bridget began as the Publishing Assistant at CamCat Publishing. She spent her first year with the company learning hands-on about the publishing industry. Now as the Assistant Editor, Bridget spends her days copyediting and developmental editing titles. When she is not reading manuscripts, you can find her watching Hamilton or singing in an acoustic duo.


Meredith Lyons
Publishing Assistant

Meredith has always had a love of reading, writing and organization. She maintains a blog and has previously written for SBC Local Chicago and Many years ago she was a sales assistant for the Meredith Corporation working on Ladies Home Journal and MORE magazine.